Congress of the Cosmetics Industry

Join us for a special makeup demonstration where you will discover iconic MAC Cosmetics products and the latest makeup techniques used by professional makeup artists. Learn the secrets of flawless makeup, get inspired by current trends and see how to create a striking look using MAC’s top products. Join us and experience the magic of professional makeup!

We invite you to a special MAC PRO makeup demonstration dedicated to one of the hottest trends in the beauty world—Glass Skin. During the session, we will present professional techniques for creating a radiant, luminous complexion and demonstrate how to use MAC products to build modern, glowing finishes in both commercial and artistic makeup. This is an excellent opportunity to discover the latest trends, exchange experiences with industry professionals and draw inspiration from the creative possibilities offered by MAC. 

See you at the demonstration!

We invite you to a unique training session where you will discover the latest contouring techniques inspired by methods used during photo shoots, fashion shows and the work of professional makeup artists. 

During the session, you will learn: 

•  how to sculpt the face using light and shadow, 
•  how to adapt contouring techniques to different face shapes, 
•  how to achieve a natural lifting effect, 
•  how to work with products to create a flawless backstage-standard makeup finish. 

 This is an excellent opportunity to expand your skills, discover professional tips and draw inspiration from techniques used in the fashion and beauty industry.

We warmly invite you to an inspiring MAC Cosmetics makeup demonstration dedicated to the Soft Glam Makeup technique—an elegant, modern look that combines freshness, subtlety and a flawless finish.

 During the session, we will: 

•  demonstrate how to create a Soft Glam look step by step, 
•  discuss techniques for building a natural glow and ensuring long-lasting makeup, 
•  present iconic MAC products and explain how to use them when working with clients, 
•  share practical tips suitable for both special-occasion and commercial makeup looks. 

 This is an excellent opportunity to exchange experiences, gain fresh inspiration and discover the latest trends in the world of professional makeup.

Participants compete in the following categories: Junior Brows, Master Brows, Junior Lips and Master Lips.

During the presentation, participants will learn how Booksy Biz can support the salon in its day-to-day operations - from managing appointments and customer relationships to conveniently sourcing the products needed to provide services. The presentation will also include a discussion of the Purchasing Platform and the ability to order professional Liera products directly through Booksy.

Olga Fryk will show how to use TikTok to build a personal brand, attract attention, and acquire real clients. The lecture will offer a practical perspective on video, storytelling, and content that goes beyond views and leads to actual sales.

Klaudia Kita will explain how to build an authentic and recognizable expert image both online and offline. During the lecture, she will show how to increase visibility, gain clients’ trust, and create a personal brand that genuinely supports salon growth and service sales.

How should pigments be selected for different skin tones and skin types? When should hybrid pigments be used, and when are inorganic pigments the better choice? During the lecture, Katarzyna Liera will discuss colour selection, pigment mixing, and the analysis of healed results based on practical examples.

Karolina Orzechowska will show how to build a brand consciously on social media without making its communication dependent on algorithms. The lecture will be especially valuable for beauty industry professionals who want to position their brand more effectively, create impactful content, and reach the right audience.

Live permanent makeup demonstrations performed by Demo Speakers from Poland and abroad.

The championship results will be announced, the awards ceremony will be held, the speakers and demo speakers will be thanked, the Liera brand partners and ambassadors will be inaugurated, and the event will officially conclude.

 Over the three days, the event will combine international PMU championships, educational lectures, live permanent makeup demonstrations, and meetings with beauty industry professionals.

How to stay visible on social media in 2026, when every image and every text can already be generated — and why authenticity has become the strongest currency.I will show, based on my own data and results — including Reels reaching up to 2 million views - what actually works today: which platforms matter, which formats perform best, and how to use AI wisely: as a tool, not as a replacement for the human behind the brand. A practical, concrete session tailored to beauty salons, clinics, and beauty brands.

During the lecture, you will discover how the paleo approach, inspired by nature and a minimalist lifestyle, can be applied to modern skincare. You will learn how simple, carefully selected ingredients and reducing unnecessary steps in your daily routine can support healthy-looking, balanced skin and its natural needs.

The Korean plasma-ion therapy system opens up a new direction in regenerative treatments. Its primary mechanism of action is to enhance and accelerate the absorption of active ingredients while enabling their deeper penetration into the skin. If you are interested in discovering the treatment possibilities offered by this unique technology and learning how to make the most of its potential in your practice, we warmly invite you to attend a presentation featuring a practical treatment demonstration.

During my presentation, I'll demonstrate my signature Soft Glam makeup technique, which is based on conscious product application, building thin layers, and using the right tools. I'll show you how to achieve fresh, natural, and luxurious skin that looks great both in daylight and in photos or on camera. The lecture will combine practical knowledge from working with clients with current makeup trends, where a natural, lightweight, and flawless finish are key.

The lecture will focus on the principles of proper brush hygiene in a makeup artist’s daily work. It will cover the key stages of brush care – from effective cleaning and disinfection to proper drying and safe storage. Participants will also learn about the most common mistakes and practical ways to improve client safety, maintain high hygiene standards, and extend the lifespan of their tools.

During the training, Feminoteka trainers explain what harassment is and when we may experience it, how to respond effectively, and also how not to remain a helpless bystander in such situations while ensuring both our own safety and the safety of the person experiencing harassment.The 5D Method is a set of simple tools: Distract, Delegate, Document, Direct, and Delay, which are accessible to virtually everyone.Through this method, we emphasize that harassment is unacceptable and show training participants that they have practical tools at their disposal to help make their communities safer.

Skin longevity is currently one of the most important directions in the development of modern cosmetology.More and more clients are no longer looking for a temporary “wow” effect, but for healthy, strong, and beautiful skin for years to come. How can we respond to these expectations and create procedures that truly work?During the lecture, you will discover a practical working model based on the synergy of oxygen infusion, thulium laser, and consciously selected skincare using M’onduniq cosmetics. You will learn how to use the potential of modern technologies to support the skin’s natural regenerative processes and increase the chances of prolonging treatment results while building long-term client trust.This is an inspiring dose of knowledge, practical tips, and ready-to-use solutions that will allow you to see skin longevity not just as a fashionable trend, but as a new standard of work in a cosmetology practice.

During the presentation, we will answer the question: Why does hair care so often fail to deliver the expected results?The scalp is a complex ecosystem, and maintaining its balance is essential for healthy hair growth and overall hair condition. We do not treat the hair itself. We create the conditions it needs to grow healthy.

Come and discover how online vouchers can become an additional sales channel and help your salon sell beauty services 24/7 – even when you are not answering the phone and the salon is closed. Learn about simple solutions that can increase sales, save time, and help you reach new clients.