Polski
Beauty Days 2026 – where the trends set to shape the beauty industry were born
For three days, Ptak Warsaw Expo became a place where visitors could see what will soon appear in salons, beauty clinics, and across beauty feeds. From September 4-6, 2026, the 8th edition of Beauty Days brought together brands, experts, and professionals from the fields of cosmetics, cosmetology, makeup, hairdressing, PMU, nail art, and SPA & Wellness. It was dynamic, inspiring, and highly practical - from product premieres to techniques that are setting new directions for professionals across the industry.
Impressive attendance, exceptional exhibitors, impressive exhibition space
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At the stands, visitors could discover solutions that combine the ``wow`` effect with the everyday work of professionals. M'onduniq Cosmétiques Professionnels, Nordic Lashes, Skin Light, LQ Natural Brands, YOUR LAB BY SARAYA, MICRODERMA x AURE and ETHERNA presented, among others, professional cosmetics, styling products, treatment solutions, and technologies supporting the development of modern salons and beauty clinics. Beauty Days, however, was much more than an exhibition. I LOVE PMU CONFERENCE by LIERA attracted permanent makeup specialists, while during the MAC MASTERCLASS, Sebastian Gradzik presented a professional perspective on makeup and current trends. The stage also welcomed Piotr Postek, who showcased the world of hairdressing from its most creative side. The programme was complemented by LASH FESTIVAL by Oh La Lash, PMU championships, and events dedicated to nail styling.
The event's professional and industry significance was strengthened by its partners and patrons: Feminoteka, LIERA, Wizaż.pl, MAC Cosmetics, LART, Thuya Polska, Oh La Lash, foods by Ann, levann supplements and Polskie Centrum Badań i Certyfikacji. There was also no shortage of the moment the industry had been waiting for. Prestige, excitement, and the shine of medals - the Excellence Award ceremony revealed which brands and solutions stood out the most. Who was among the winners? The full report from the award ceremony is already waiting for you!
Beauty Days - Medal Ceremony
Nikodem Zygadło
Director of Analysis Department | Deputy Director of Development | Ptak Warsaw Expo
A trade fair enthusiast with nearly 30 years of experience in creating, organizing events and managing trade fair projects.